Grow your traffic

Google Ads Management

Google Ads is a online advertising platform created by Google, where advertisers pay to display advertisements of their choice. The more popular the keyword the more expensive the pay per click is. Keyword research is necessary to make sure you show up for the correct keywords regarding your business and researching your competitor’s keywords to benefit you. You are guaranteed to come up on Google either at the top or bottom of a page depending on how much you are paying per click on your ad.

You can modify your ads anytime, to reach a specific group of people or promote a specific deal or product. This is a great resource for companies who can’t frequently update their SEO to reflect sales, promotions or seasonal changes to their offerings. Google Ads can help businesses of all sizes grab attention from people online when they’re searching for a business like theirs.

How it works

When someone searches something on Google, Google looks at the Adwords advertiser’s pool and decides if there will be an auction. If one or more advertisers are bidding on a specific keyword Google deems that relevant to the search query and an auction is active. If you are bidding on a keyword that your website has the most authority too, you can pay less for that keyword due to the popularity of your ad.

How does Google determine where to show your ad?

Only pay for ads that pay off

You don’t pay for your ad to be displayed on Google; you only pay when someone clicks your ad, or calls your business. As for setting a budget, you can decide.

Benefits of Google Ads

Google Adwords helps increase traffic to your website by reaching users who are searching for a business like yours. Ranking on the first page of Google organically takes time, perseverance and patience. Paid rankings can appear almost instantly.

We can help you in getting real value outcome from your Google Adwords Campaign, working with you to grow your business.

  • Adwords works faster than SEO
  • Increase brand awareness
  • Measure performance
  • Remarketing
  • Tackle competition
  • User demographics
  • Measurable and optimisable

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