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Social Media Management

We offer Social Media Management as a service to people who use platforms like Facebook, Instagram, and LinkedIn. That’s pretty much everyone, right? We do this to promote your product or service and create brand awareness for your business. Most social media platforms have built-in analytics tools now, which allows companies to track the progress, engagement, and success of their social posts.

Social media platforms have so many benefits for business, like, allowing companies to interact and build relationships with other companies and potential customers as well as giving people and businesses the ability to share your posts which results in higher reach and more engagement, ultimately driving traffic to your social media pages and/or website. All of this can be used by marketers and managers to track and respond to consumer-identified problems and detect market opportunities.

We all know how popular social media is, people use these platforms every single day and see a business’s social media pages as a direct way of communicating with you and your business.  That’s why it’s essential for your business to have an active presence on social media. Basically, good social media means more money for your business. Yay.

Social media also allows for potential customers to gain trust in your brand and it proves to people that your business is real and not some sort of scam, by being active and posting the correct content and images. And, to top it all off, when someone Googles your business, your social media pages will show up, which is great for link building from Google to your social media pages to your website.

Social Media Platforms

Why Social Media Marketing?

Most of all, it’s a way for consumers to connect with you in a way that feels human. When a potential customer speaks to you on social media they know they are talking to someone who is going to try and solve their problem rather than just sending things out into a void. On top of that, social media marketing increases your brand’s awareness and links you to new customers.

A company’s social media presence, when done correctly, tells consumers that their brand is active and focussed and when people see your brand posting on social media, it keeps your business at the top of their mind when they need your product or service.

We look after your online presence as if it were our own, strategizing new ideas to increase traffic, brand awareness and generate new leads.

Social Media Graphics

Let’s face it, people have low attention spans and they’re easily bored. It’s crucial for you to make a meaningful impression to capture people’s attention and social media graphics are one, very effective, way of doing this. A, visually appealing, social graphic, automatically increases the chances of it being liked, commented on, or shared by your visitors, which increases the visibility of your post and page.

And, luckily for you, we create social media graphics that are unique to what you want to say and get people’s (mostly) undivided attention.

Social Media Ads

If you’ve ever thought, “Wow, they are on their phone all the time” about anyone, including yourself then it shouldn’t be difficult to convince you why social media ads are so important. Nearly everyone in the world is on social media. And people aren’t just on social media, they’re scrolling through their feeds multiple times a day, spending hours online, which makes social media the best platform to advertise on. You’re meeting people where they are. (In a good way, not in like a stalkerish way.)

With that said, it’s becoming increasingly difficult for a business to gain organic traffic on social media with so many different elements on the platforms fighting for someone’s attention. That’s where we come in, we construct an advertising strategy based on your brand, data, and audience to deliver the right ad to the right audience, ensuring a strong return on investment.

We make it our job to choose the right social media channels for you based on your target audience.

Facebook

BYour business can reach a wide audience of people on Facebook as it is the most popular social platform, with over 22 million users in South Africa. Facebook’s ad targeting options are limitless, which means you can really be specific about the type of people your ad gets shown to. Because of this, there’s no wasting money advertising to people who don’t need to see your ad or won’t be interested in what you’re selling. Plus, Facebook Ads are really affordable which can help businesses on a budget.

Instagram

Instagram is owned by Facebook. This may seem like a bit of useless information but it’s actually great for your social media advertising. That’s because when advertising, the two platforms are linked. When you create an ad on Facebook you can choose to advertise on Instagram too. How wonderful? You can use your Facebook Ad to advertise on Instagram at no additional cost! Your Instagram Ad will look exactly like your Facebook Ad, or you have the option to make it completely different. Although the different platforms use different image sizes, you can leave that to us to make sure that any ad organically fits the platform it’s being viewed on. You gotta love synergy.

LinkedIn

LinkedIn plays a huge role in business to business (B2B) professional connections. Their ads are very similar to Facebook and you can be really specific about who you want your ad shown to. In fact, your ads can be even more targeted because you can target specific people and companies.

Social Media Benefits

  • Faster, easier communication
  • Increase brand awareness
  • Drive traffic to your website
  • Customer feedback
  • Track competitors
  • Boost organic visibility
  • Impress potential customers
  • Boost sales
  • Branding
  • Build relationships
  • Social customer service
  • Reach large audiences

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Feel free to contact us at any time.

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