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Creating Clever Websites, That Work

Website Design

Website design is the process of creating a website that is visually appealing. The process includes; web design, graphic design, web content, hyperlinks, configuration, network security, and more to bring together a fully functional website. Sounds like a lot, that’s okay, that’s why it’s our job, not yours. In a continually advancing digital world, the need to translate amazing designs into a usable, functional website has never been greater.

Customers’ attention spans are growing progressively shorter, especially with more and more content and screens vying for their attention. In order to stand out from your competitors and get the competitive edge with customers, a well-designed, cohesive, functional, working website is vital. How that design is executed is essential in your business’s ultimate success. Putting that digital experience in the hands of an expert designer, with in-depth technical knowledge, will exponentially increase the success rate of delivering a solution that is true to your vision.

A website is your business’s home on the internet. It’s the place where people learn all about your brand, products, services, and culture. A person’s user experience on your website will determine whether they are a one-time visitor or if they will be a regular on your site.

Our Approach to web design

Step 1: Understanding What You Want

Our team works together with you to create your perfect website. How do we do this? We ask questions. Important questions. We need to gain an understanding of your business and how it functions. We ask about everything, including your target market, your competitors, your goals, your timelines, your content requirements, and more. All the information that we collect helps us to create a website that is truly representative of your business. The more we know about you, the better your website will be.

Step 2: We’re Gonna Need a Plan, Stan

You’ve given us all the info we need, we’ve done our research and gathered as much information as possible. Now, it’s time to plan the layout of your website. Planning, how exciting? We know that’s not really true, but it’s vital.

  • Creating a Sitemap – This is the outline structure of the pages that will make up your website. It’s the list of categories and sub-categories that will appear on your site. From there we plan a consistent, easy to understand way to navigate them.
  • Review Existing Web Content – Content is the heart of any website. It lets both users and search engines know what your site is about. So, it’s important for us to know what content of yours is already out there. From there we can determine how much of that content you still want to use, what needs a few changes and what we can change completely.
  • Create an SEO Strategy – After taking a look at your content, we will plan which keywords are most important to your website and from there we come up with the best solutions for your on-page Search Engine Optimization (SEO) to get you noticed on the web.

Step 3: Website Design – What’s Your Website Going To Look Like?

The planning is over and now the fun can begin. Your website is about to start taking shape. Here’s where we decide where everything will go and design it to make it look exactly how you want it. It’s like that scene in movies where two people go to a clothing store together and one person tries on a bunch of clothes for the other person, only the person trying on all the clothes is your website and you get to decide if you like what it looks like.

Step 4: Website Development – Let’s Make This Website Work

Once the design work is done, it’s time to get down to the nitty-gritty: development. This is where all the graphic elements come together to create a functional site. Here we will be refining the content, adjusting pictures, links, contact forms, and everything else your website needs to be user-friendly and functional. It’s a lot of technical stuff, but that’s why you hire us, right?

Step 5: Let’s Put It To The Test

Once the website design and development work is done, we get to testing. We need to make sure that your website is practical, useful, user-friendly, and functional in all aspects. If your website doesn’t do what it’s supposed to, no amount of content and design will make up for it. We will make sure that all links and navigation on your website point to where they should, all coding is accurate and not causing interference, confirm the website is easy to navigate as well as verify if the website is responsive on all devices. It’s not the most glamorous or exciting part of the process, but it’s definitely one of the most important. There’s nothing more annoying than a website that doesn’t work properly.

Step 6: Launch – You are Live!

Yay. It’s time to pop the bubbly and cut the ribbon. Once the website is complete and has been thoroughly tested, and you are happy with your site, it is time to take it live with your domain name. Your website is up and running.

Step 7: Support – We’ve Got Your Back(end)

Your website is live, but now we need to keep it that way. Websites are a little bit like pot plants, they need regular attention in order to stay healthy. And you want a healthy website. We can host and maintain your website, completing back-ups and updates and ensuring a safe & secure hosting environment. We also implement Google Analytics and Google Search Console, tracking your website analytics for you. You can take a look at our hosting packages here » Website Hosting

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